The Girlfriend Jean - because sometimes a guy’s favorite pair of jeans aren’t guy jeans at all.

Todos conocemos la famosa tendencia del ‘boyfriend jean’. 

Bueno, ahora los hombres no pueden estar mas celosos ya que Bonobos – marca dedicada a solucionar un problema muy común entre los hombres, los pantalones que no calzan bien – ha desarrollado el ‘girlfriend jean’.

En el siguiente video van a poder entender la historia detras de este genial desarrollo (??).

Gracias a Dios esto fue tan solo una broma de April’s fool (que sería nuestro equivalente al día de los inocentes, el tema es que allá hasta las marcas se lo toman muy en serio).

Por lo pronto, me parece una genial campaña de la marca para crear awareness y aumentar su popularidad en las redes sociales.

Ya que estamos, si sos hombre, te atreverías a usar los girlfriend jeans?

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We all heard about the famous fashion trend called ‘boyfriend jean’ (image above). Ok, now men are no longer allow to be jealous about that, because thanks to Bonobos – a brand dedicated to design jeans for men that actually fit well – has developed the ‘girlfriend jean’.

In the promotional video above you will be able to understand more about the history behind this great product (??).

Thank God this was just an April’s fool joke  (in Argentina is called Innocent’s Day and it is celebrated on December 28^th, also the day of my birthday). The thing is that in the United States, this day is taken more seriously compared to Argentina.

However, this was a great campaign for the brand in order to generate awareness and increase the popularity on their social networks.

By the way, if you are a guy, would you dare to wear the girlfriend jean?

Fuente / Source: Je suis voila / Bonobos